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Fife Means Business: Inside Scotland’s Most Supportive Entrepreneur Ecosystem

03/11/2025 1 hr 43 mins

Fife Means Business: Inside Scotland’s Most Supportive Entrepreneur Ecosystem

In this special Fife Business Week edition of Business Babble, we sit down with Dot Smith (Fife Council Economic Development), Fraser McKee (Business Gateway Fife), and local business leaders Stacey McKinley from Ductform, Pete McDonald & Andrew Nicholson from Viper Applied Sciences, Temi Ajayi-Salami from AYT Foods, and Steve Wilson from Focus Business Consultancy.

Build a brand people pay more for with David Reid from Because Brands Matter

30/10/2025 39 mins

Build a brand people pay more for with David Reid from Because Brands Matter

Brand is not a logo. In this Business Babble episode, David Reid from Because Brands Matter joins us to unpack what a real brand is, why it lets you charge a premium, and how to build one that customers trust. We dig into values, positioning, consistency, naming, colours, audience testing, and the practical steps to launch or refresh a brand in B2B and beyond.