04/12/2025 · 44 mins
This One Sales Habit Is Killing Your Deals (And How To Fix It)
Are you still turning up, talking too much and wondering why prospects are not buying? In this episode of Business Babble, Mike, Johnny and Wicus sit down with Edinburgh based sales trainer Brendan Walsh (Hawthorne Business Group) to break down what good selling actually looks like in 2025.
What you’ll learn
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Why everyone in business is in sales, whether you like it or not
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How to run a first sales meeting where the prospect does 80% of the talking
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The QDQ framework to drive better pipeline and more consistent results
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How to handle objections without getting defensive or discounting on price
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Why “no dickheads” should be a non negotiable rule for your ideal clients
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The power of referrals, repeat business and preparation in B2B sales
Episode page
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